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Castle Keep: Brand & Trademark Evolution in the Current Landscape

A Corporate Leadership Conversation

Thursday February 25, 2021 | Original Broadcast

In response to the social justice movement that defined 2020, many corporate entities revisited heretofore prominent—and obviously lucrative—trademarks deemed problematic in today’s political climate. Whether in grocery stores, medicine chests, or (sparsely populated) sporting arenas, the imminent or immediate evolution of global brands such as Aunt Jemima, Uncle Ben, Mrs. Butterworth’s, L’Oréal’s “whitening” product line, or the NFL’s Washington Redskins and MLB’s Cleveland Indians, augured both a watershed moment for modern society and an immensely productive 2021 for intellectual property (IP) professionals. Against the backdrop of a global pandemic, legal practitioners face abundant challenges, including copyright infringement concerns, trademark squatters, the newly enacted Trademark Modernization Act, and more. This conversation offers an important look at key considerations for businesses and advisors in the new calendar year. How and where should one be prepared to traverse the uncertain road ahead?

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Event Details

Remote

Complimentary

For questions about this event, please call 1-800-308-1700 or email us at tri@thomsonreuters.com

Why You Should Attend

  • This webinar offers unique guidance for business leaders tasked with protecting critical business Intellectual property and reputational integrity in the current climate
  • Our esteemed panel leverages decades of experience in delivering practical insights for leaders at large and small organizations
  • Participants will gain crucial takeaways for immediate implementation within their organization

Who Should Attend

  • Chief Executive Officers
  • Corporate counsel & legal department operations professionals
  • IP attorneys & practitioners
  • Marketing & brand executives and senior leaders
  • Public relations personnel

Chair(s) and Faculty

Chair(s) Faculty
Jodi DeSchane
Of Counsel, Ballard Spahr LLP
James H. Johnson
Special Counsel, Eversheds Sutherland LLP
Kim Tignor
Executive Director, Institute of Intellectual Property and Social Justice
Scott Thompson
Consultant, IP-PORTUNITY; Former General Counsel, Intellectual Property & Marketing Properties, Mars
Rebecca Tushnet
Frank Stanton Professor of First Amendment Law, Harvard Law School

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Event agenda

(all times local)

Thursday February 25, 2021

12:30 PM ET Castle Keep: Brand & Trademark Evolution in the Current Landscape

In response to the social justice movement that defined 2020, many corporate entities revisited heretofore prominent—and obviously lucrative—trademarks deemed problematic in today’s political climate. Whether in grocery stores, medicine chests, or (sparsely populated) sporting arenas, the imminent or immediate evolution of global brands such as Aunt Jemima, Uncle Ben, Mrs. Butterworth’s, L’Oréal’s “whitening” product line, or the NFL’s Washington Redskins and MLB’s Cleveland Indians, augured both a watershed moment for modern society and an immensely productive 2021 for intellectual property (IP) professionals. Against the backdrop of a global pandemic, legal practitioners face abundant challenges, including copyright infringement concerns, trademark squatters, the newly enacted Trademark Modernization Act, and more. This conversation offers an important look at key considerations for businesses and advisors in the new calendar year. How and where should one be prepared to traverse the uncertain road ahead?

Moderator:
Kim TignorExecutive Director, Institute of Intellectual Property and Social Justice

Presenters:
Jodi DeSchane, Of Counsel, Ballard Spahr LLP
James H. Johnson,
Special Counsel, Eversheds Sutherland LLP
Scott Thompson, Consultant, IP-PORTUNITY; Former General Counsel, Intellectual Property and Marketing Properties, Mars, Incorporated
Rebecca Tushnet, Frank Stanton Professor of First Amendment Law, Harvard Law School

1:30 PM ET Conclusion

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