Links

In most cases, in-line links are not the best user experience.
  • In-line links can be disruptive and distracting from the main point of the current article. A user might go to another page with secondary information and not remember to come back and finish reading the first article.
  • For touch-screen users, in-line links can be frustrating if accidentally tapped.
  • Eyes are drawn to links, so if it's supplementary information being linked to, that can de-emphasize the main point of the article.
  • Links make content have more importance than regular text.
  • Links to third party content introduces risk of "link rot" - meaning the links may become broken.
Instead of an in-line link, we can use "related content" links instead. These links appear at the bottom of the article.
If an in-line link is used, the link label should clearly explain what that link goes to. The label should never be "click here", "learn more", or other generic text.