Record the sources that bring new clients to your firm, helping you measure the effectiveness of your marketing efforts.
On the
Referral Sources setup
screen, you can record external sources that bring new clients to your firm, such as advertising campaigns, news articles, and other miscellaneous sources.
Don’t enter firm staff or existing clients and contacts as referral sources — you can select those from separate lists when you enter referral information.
Tracking referral sources helps your firm measure the effectiveness of its marketing efforts, and identify unexpected sources that may merit additional resources.
note
You can access this screen only if your firm is licensed for the Client Management module.
To set up referral sources:
Go to
Setup
Client Retention Descriptions
Referral Sources
.
On the
Referral Sources setup
screen, select
Add
.
In the
Description
field, enter a description of the referral source, such as “Yellow Pages Ad”.
Select
Enter
to save the referral source.
After you add referral sources, they become available for selection on the