NEW YORK  – Today Reuters, the world’s largest international multimedia news provider, announced the relaunch of the Reuters Polling Explorer. This unique and innovative interactive tool allows users to delve deep into polling data collected by the online Reuters/Ipsos polls across business, politics and elections, current affairs and lifestyle topics.

Algorithmic filters developed by Reuters technologists mine the troves of polling results to surface insightful data points across a variety of social, political, gender, age and cultural demographics.  The results are presented through interactive charts allowing users to fully appreciate and utilize the information. Digital publishers can take advantage of an accompanying widget to embed interactive graphics on their properties; data gets updated dynamically.

“The Reuters/Ipsos poll is a rich source of information and insight, but it can sometimes be challenging for average users to understand,” said Reginald Chua, Executive Editor, Editorial Operations, Data and Innovation at Reuters. “With the relaunched Reuters Polling Explorer, we’ve added powerful algorithms to trawl the data to flag compelling insights that might otherwise be missed. At the same time, the enhanced site allows users to stay in the driver's seat should they want to dig further into the data. For example, our automated filters revealed and highlighted that Independents tend to see the Benghazi investigation as valid, but will also allow users to see how that data changes should they, for example  want to see male versus female views on the topic. We think this a unique tool that will only become more informative as we get closer to the 2016 presidential election.”

In 2012, Reuters embarked on an ambitious polling project that set the standard for news organizations. Instead of using telephones to gather results on a semi-regular basis, Reuters partnered with the research firm Ipsos to reach a huge number of pre-screened respondents online. As a result, Reuters/Ipsos have not only polled far more people than a traditional telephone survey can reach, but have been continuously polling for more than three years, asking hundreds of questions of more than 11,000 people every month.

Reuters partnered with SAP on the relaunched Polling Explorer, using their cloud platform HANA to simplify the polling process and results. Reuters now is able to much more quickly and efficiently access and analyze nearly 100 million survey responses to bring insights in that data to both the public and their subscribers.

To check out the relaunched Reuters Polling Explorer, visit polling.reuters.com.

Reuters

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and Reuters TV.

Thomson Reuters

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