April 15, 2016
Reuters.com debuts homepage redesign featuring bolder visual presentation and streamlined interface
NEW YORK - Today Reuters, the world's largest international multimedia news provider, launched a new Reuters.com homepage, providing a more immersive experience for readers through a streamlined design, compelling visuals and a strong multimedia presentation. The new home page was released simultaneously across six editions: U.S., UK, India, Germany, Japan and China.
The new design allows Reuters to play to its strengths in fast-moving global news and business coverage and with more in-depth reporting and stirring visual features. The platform will also feature new advertising formats, including floating ads and custom solutions for advertisers.
On the newly designed homepage, readers will find:
- The Wire, a real-time news stream highlighting Reuters agenda-setting news coverage from around the world;
- The biggest and most important stories of the day, front and center, curated by online editorial teams in each region;
- Markets data in a more prominent place, so readers can quickly get the latest pricing and intraday movement across equities, bonds, currencies and commodities;
- Feature modules showcasing the best in Reuters multimedia, long-form investigative pieces, commentary, podcasts and ongoing coverage;
- Bigger visuals and faster load times;
- New ad formats providing enhanced viewability for advertisers and introducing new share of voice opportunities across all Reuters.com platforms.
"Reuters visuals are among the best in the world, and this new homepage design enables us to feature our multimedia coverage in a more compelling way," said Reuters Digital Executive Editor Dan Colarusso. "We're showcasing that depth with a striking visual presentation, while also highlighting our strength in breaking news coverage and speed. It's the best of Reuters, front and center for the user."
"We started by tackling the mobile web first, with a redesign last August, and that gave us a 40% spike in mobile users," said Reuters Digital Publisher Bill Riordan. "Now we're taking what we learned back to the desktop. This next step will mean new opportunities for users and for advertisers and there will be more enhancements to come."
To view the new Reuters.com homepage, visit http://www.reuters.com.
Reuters, the news and media division of Thomson Reuters, is the world's largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com.
Thomson Reuters is the world's leading source of news and information for professional markets. Our customers rely on us to deliver the intelligence, technology and expertise they need to find trusted answers. The business has operated in more than 100 countries for more than 100 years. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, visit www.thomsonreuters.com.
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