Will forced labor in supply chains decrease because of Gen Z purchasing habits in the future?

Will forced labor in supply chains decrease because of Gen Zpurchasing habits in the future? In this episode of Clarity, Heather Panton,Senior Advisor for Social Impact & Human Rights at Thomson Reuters, speakswith Dr. Jay Golden, Director of the Dynamic Sustainability Lab at SyracuseUniversity, about emerging research into ethical consumerism and its potentialimpact on forced labor in global supply chains. Drawing on joint researchconducted by Syracuse University and Thomson Reuters, the discussion exploreshow Gen Z consumers are becoming increasingly aware of forced labor issues andhow those concerns are influencing purchasing decisions. The research foundthat while cost remains a primary consideration for many younger consumers,ethical sourcing is now a major factor in buying decisions, with many willingto pay a premium for products that can demonstrate they were produced withoutforced labor. The speakers suggest that this growing purchasing power couldcreate meaningful pressure on brands and retailers to improve supply chaintransparency and labor practices.

The conversation also examines the practical challengescompanies face in identifying and managing forced labor risks deep withincomplex global supply chains. Topics include traceability, supplier visibility,regulatory requirements, consumer expectations, industry collaboration, and thegrowing role of AI and data analytics in uncovering supply chain risks. Dr.Golden argues that while regulation and enforcement remain important drivers ofchange, the combined influence of consumers, investors, governments, andtechnology may accelerate progress toward more ethical supply chains.Ultimately, the episode suggests that Gen Z's values, coupled with advances intransparency and accountability, could become a powerful force in reducingforced labor and improving human rights outcomes across global commerce.

3 reasons to listen

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1. Learn what recent research reveals about Gen Zpurchasing habits, including their awareness of forced labor issues andwillingness to pay more for ethically sourced products.

2. Understand the challenges businesses face ineliminating forced labor from supply chains, including supplier visibility,traceability, auditing limitations, and regulatory pressures.

3. Gain insight into how technology, AI, consumerdemand, and investor expectations could reshape supply chains, helpingcompanies improve transparency and reduce human rights risks in the future.

Explore whether consumer demand can drive real change in global supply chains.