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Thomson Reuters Institute

Tax & Accounting 
resource center

Featuring an expanded insight into the world of tax professionals, whether within corporate tax functions, tax & accounting firms, or solo practices.

Business development & marketing

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The Thomson Reuters Institute: Insights, Thought Leadership & Engagement

Today we are pleased to launch the Thomson Reuters Institute, bringing together people from across multiple communities to ignite critical conversation.

6 predictions for post-pandemic accounting firm marketing

Accounting firm consultant Katie Tolin offers six predictions for post-pandemic accounting firm marketing that can be used to chart a successful course.

Virtual selling: How does business development change for accounting firms during the pandemic?

Art Kuesel has some advice for accounting firms as they strive to grow during a time when they can’t use traditional sales activities due to the pandemic.

Client services 

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Subscription pricing for tax & accounting services? “I know this is a great idea because it scares the hell out of people!”

Streaming services, shaving supplies, cars, vegan meals, beauty products, and socks can be acquired via subscription — so why not tax & accounting services?

Successful value pricing of accounting services requires a bespoke model, says Ron Baker

The Thomson Reuters Institute continues its interview with Ron Baker of the VeraSage Institute, about how accounting firms can best implement value pricing.

Has the movement to abandon the billable hour reached a tipping point? Ron Baker believes it has

For decades, Ron Baker has pushed accounting firms to dump the billable hour & embrace value pricing for clients — he says now the time has come to do so.

Practice management

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As accounting firms adjust to working remotely, important discussions require more care

Some responsibilities that accounting firm leaders often find most challenging are being made more difficult because many teams now are working remotely.

Survey shows how accounting firms benefit from evolving business models

Accounting firms prosper when they adapt their individual business models to directly address their clients’ evolving needs, priorities & expectations.

The COVID-19 downturn is expected to increase M&A activity among accounting firms

The COVID-19 pandemic has not stopped mergers and acquisitions (M&A) among tax & accounting firms, rather, if anything, these link-ups may be accelerating.

Talent & culture

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National Association of Black Accountants: Building NextGen leaders of today & tomorrow

We spoke to Walter Smith, of the National Association of Black Accountants, about the group's 50-year mission to increase the number of Black accountants.

Boost firm talent with 5 alternative accounting interview questions to ask

We are living in a time where employee expectations are shifting. The accounting field can be mundane and inflexible, with …

Teaching Tax vs Teaching Tech: How Tax Departments Can Address Skillset Gaps and Talent Development

The new Thomson Reuters podcast, Tax & Tech Talks explores the evolving intersection of tax and technology. Each episode explores current issues …

Tech & innovation

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5 consideration for accounting firms forging a 2021 technology strategy

Working remotely during the pandemic created cybersecurity threats and other technology problems for many tax & accounting firms that now must be remedied.

Technology expectations for tax & accounting firms

Becoming an efficient tax & accounting firm requires having the right people using the right technology & other resources for optimal success.

Infographic: Corporate Tax Department survey — New technology demands new skills & attitudes

A new infographic identifies the main takeaways from the "2020 Corporate Tax Departments Survey" conducted by Acritas and the Thomson Reuters Institute