Jul 21, 2026 | News
Meet The CoCo
We're introducing the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
The CoCo is the genius of CoCounsel, personified. She’s the keeper of more than 175 years of Thomson Reuters knowledge, set in an infinite library where she knows every volume, every page, every data point and reference, and can pull any of it in an instant. Go ahead and test her. And because The CoCo can’t help but be The CoCo, she’ll let you know it — with a bit more sass and snap than you’d expect from someone who lists professional AI platform on her business card.
She’s brought to life by comedic actor Beth Dover, and she’s about to be hard to miss. The CoCo arrives in a fully integrated campaign spanning TV, social, streaming radio, out-of-home and trade events, rolling out across our core professional markets. It’s also the most ambitious brand campaign we have mounted in more than a decade.
Why a character, and why now
Most technology gets explained. We wanted CoCounsel to be felt. Professional audiences have heard every AI promise by now, and most of it sounds the same. A feature list doesn’t cut through that. A personality does. The CoCo is how people meet CoCounsel — not through a spec sheet, but through presence, authority and the kind of confidence that only comes from actually knowing the answer. She’s memorable on purpose, because the point we’re making deserves to be remembered.
There has been a lot of talk about what AI might do someday. The CoCo is here to talk about what CoCounsel already does, for the professionals who can’t afford to be wrong.
“Professionals in law, tax and compliance don’t have the luxury of being wrong. That’s why CoCounsel exists. It combines the trusted content, technology and expertise Thomson Reuters has spent more than 175 years building and puts it to work in moments that matter most. The CoCo gives that story a voice. She’s confident, authoritative and impossible to ignore—just like the professionals we serve. This campaign is about more than introducing a character. It’s a statement about what Thomson Reuters is today: a technology company powered by trusted intelligence, helping professionals navigate a world that grows more complex every day,” said Amy Messano, Chief Communications and Marketing Officer at Thomson Reuters.
