Jul 03, 2025 | Inside Thomson Reuters
IMPACTathon 2025: Celebrating global pro bono success and lasting impact

Kellie Wellmann, Social Impact Institute
We are excited to share the remarkable achievements made during IMPACTathon, an annual event that united Thomson Reuters professionals and nonprofit organizations worldwide in a day of collaboration and innovation. This year’s IMPACTathon not only addressed pressing challenges faced by nonprofits but also fostered a spirit of global community and professional growth. Our employees teamed up as pro bono consultants to support 40 nonprofit organizations from six countries. In total, employees volunteered 1,392 hours, which is valued at $306,240 USD* in pro bono consulting, all at no cost to the nonprofits.
A global reach with local impact
IMPACTathon demonstrated the power of global collaboration by connecting organizations across the Americas, EMEA, and APAC regions. This event brought together diverse causes and communities, from small grassroots initiatives to well-established nonprofits, all united in their mission to create positive change. This year was particularly noteworthy as employees in Mexico City participated in their first in-person IMPACTathon events.
Sarah Cage from CASA of Collin County shared, “As a small nonprofit, we are always looking for ways to effectively improve operations. IMPACTathon helped us solve a few internal issues, and we are very grateful for the experience.”
Dedicated volunteers
The event attracted both seasoned pro bono consultants and first-time volunteers, creating a dynamic mix of experience levels. This year, 49% of consultants were first-time participants, and 92% of consultants felt proud of their project. First-time IMPACTathon participant Kyle, Senior Manager, Applied Research, stated, “It was awesome working with the team based in Mexico City and to be part of such a high-impact project. The work we do at Thomson Reuters is extremely impactful, but it’s rewarding to take our skills and apply them to the nonprofit sector.”
Embracing technology and project outcomes
A significant number of teams embraced AI tools, such as Open Arena, a safe and secure AI sandbox built by Thomson Reuters Labs to enhance their projects, demonstrating a commitment to innovation and efficiency. This year, 84% of our participants used Open Arena or other AI tools to support their projects. Nonprofits gained valuable insights into how AI can be leveraged for marketing and communications.
Jane Austin from Achieve Twin Cities noted, “Learning how Copilot AI can be a powerful marketing and communications tool was incredible. We have not been using AI in this way, and it was amazing to see what was possible.”
Consultants provided high-quality deliverables that met or exceeded the expectations of their nonprofit clients, with many projects expected to have a significant and lasting impact. 96% of consultants strongly agreed that the work provided was of high quality and 92% agreed that projects met their defined scope and objectives. In addition, 36% of pro bono consultants plan to continue supporting the nonprofit on their own time.
A rewarding experience
Nearly all consultants reported gaining new insights into their nonprofit’s cause area, developing a deeper appreciation for the services these organizations provide. Many consultants felt the project allowed them to stretch their skillsets and strengthen their leadership and soft skills. Abby, Content Marketer, SEO, commented on her experience, “I really liked that our project was a combination of playing to our strengths, but also gave us the opportunity to learn new skills to help the nonprofit. This was my third IMPACTathon, and it keeps getting better.”
The overwhelming sentiment from participants was one of pride, fun, and fulfillment. The success of IMPACTathon underscores the immense value of pro bono work, benefiting nonprofits while enhancing our employees’ professional development and sense of purpose. Organizations reported strengthened infrastructure, resources, and management capabilities because of the projects undertaken.
As we look to the future, we’re inspired by the dedication of our Thomson Reuters volunteers and our nonprofit partners. Together, we’re creating meaningful change and building stronger communities around the world. We look forward to continuing these impactful partnerships and exploring new opportunities to leverage our expertise for social good.
Visit the 2025 IMPACTathon Impact Report to take a closer look at our outcomes.
*Pro bono valuation is calculated by using the average hourly value for pro bono service ($220 USD per hour), as referenced by the Taproot Foundation.