July 21, 2014
Thomson Reuters Elite Announces Business Development Premier
Los Angeles — Thomson Reuters Elite, a leading global provider of enterprise business management solutions, today announced the launch of Business Development Premier, a customer relationship management (CRM) solution coupled with enterprise relationship management (ERM) technology, and enhanced with marketing automation, experience management tools, and company profiles.
Business Development Premier is providing law firms with a sophisticated, enterprise relationship management system to uncover new business opportunities from within a firm’s contacts and clients. Business Development Premier is the first platform to offer the depth and breadth of Thomson Reuters company information, to supplement a law firm’s client list and rain-making connections, for greater business development insights.
“Tapping a firm’s deep pool of customer connections and partnering that with Thomson Reuters company intelligence creates a new view of business opportunities – and perhaps opportunities that would have previously been left on the table – that could produce immediate ROI today,” said Elizabet Hardy, vice president, Product Management, Thomson Reuters Elite. “Business Development Premier leverages this new market intelligence, enabling more effective client service and business development from beginning to end.”
Business Development Premier provides dramatically faster CRM implementation and eliminates data entry requirements. The new service assesses email traffic patterns, calendars, ERM data and then automatically uncovers and duplicates client data to create a new, thoroughly vetted customer database. This deep analysis of client opportunities enables firms to create essential reports, accessible and updateable on a mobile device – smart phone or tablet – as well as laptop or desktop.
Thomson Reuters Elite, part of the Legal business of Thomson Reuters, offers end-to-end enterprise business management solutions to allow law firms and professional services organizations to run all operational aspects of their firms, including business development, risk management, client and matter management, and financial management. For more information, visit Elite.
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